7UP has a pretty aggressive and unique way of marketing their new Diet 7UP product. They are giving away Diet 7UP taste test kits. Each kit contains 3 soft drinks, one is diet 7UP the others are competing soft drinks. From those 3 drinks you will be able to taste the difference between the 3.
Sounds pretty interesting, 7UP must be pretty confident in their product to do this. This 7UP promotion ends 5/20/07.

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