For the avid professional wrestling fan, the World Wrestling Entertainment, Inc. has trademarks of WWE in programming, images, talent names, slogans, logos, wrestling pictures, and likenesses. WWE apparel is in association with licensing agreements of fashion sportswear distributors, such as Fifth Sun and Hybrid Tees. WWE apparel had the tradition of being solely sold at World Wrestling Entertainment events, as well as on WWEshop.com. Today, WWE apparel is marketed at mid-tier and major mass retailers, along with independent and specialty stores. The most stylish and newest WWE apparel is available. WWE apparel of caps, T-shirts and various novelty items is on sale along with magazines, consumer products and home video products—this includes games, books, toys and assorted products via licensees of third parties.
WWEShop Storefront on the Internet
WWE apparel can be purchased on the official World Wrestling Entertainment website. The John Cena WrestleMania 23 WWE Champion Commemorative Exclusive T-Shirt, Exclusive Undertaker WrestleMania 23 world Heavyweight Champion Commemorative T-Shirt, Randy Orton Skull T-Shirt and Hardys Illustrated T-Shirt are all top sellers of WWE apparel. Presently the largest professional wrestling sports promotion on the globe, the WWE represents a vital portion of the media history of visual professional wrestling. WWE is under the promotion umbrella of three brands: ECW, SmackDown! and RAW. The World Wrestling Entertainment’s revenue was about $400 million in 2006, with the net profit of nearly $47 million USD. This includes the lucrative business of WWE apparel sales. On the Internet, WWE apparel can also be sold and purchased at www.ringsidecollectibles.com and www.smarter.com
The Success of World Wrestling Entertainment
Leased sports departments of department stores such as Sears and Montgomery Ward also carry WWE apparel with continuous success of the World Wrestling Entertainment craze. More discount retailers have made the WWE apparel a significant aspect of the merchandise clothiers market. A vital marketing strategy includes support of the professional wrestling media. The importance of exposure from the sports media is certainly not lost on WWE apparel retailers. WWE apparel goes well beyond professional wrestling T-shirts, with pull-on pants and matching shorts. The WWE apparel license has the advantage of a vast professional wrestling following. Current events on demand or PPV draw approximately three million zealous viewers. Moreover, new packaging of Word Wrestling Entertainment merchandise is one method for powerhouse retailers to approach the apparel market. In fact, no matter how you look at it, the licensed WWE apparel must look attractive.
